Content is information. Simple as that. From web pages to blogs, social media posts to case studies, good written content is more than just words on a screen. Good content is moving and captivating, it makes you think, laugh or cry. Quality content sticks in your mind and evokes your senses. In the world of marketing, content is king.

Telling a Story 

Kids love stories. They love to hear them, read them, create them. People seem to think this has to change as we get older. Written content becomes dry and boring, when in reality adults love stories just as much as children.

Well-crafted content tells a story. It has a strong voice. It has a beginning, a middle and an end. It takes its reader on a journey. Quality content tells a story because stories are relatable and interesting; in short, stories sell.

Making the Most of Good Content 

Social Media 

If you don’t know what social media is, you must have been living under a rock for the past decade. Social media platforms like Facebook and Instagram, Twitter and Snapchat, have come to dominate modern marketing and the importance of a strong online presence that is appropriate for your business and reflects your services cannot be overstressed. Effective social media campaigns are one of the best ways to ensure your captivating content reaches your target audience.

Email Marketing 

Have you noticed that everyone from your dentist to your grocer wants your email address? With the average person checking their email 15 times a day, email addresses have become a form of currency in today’s digital world. Email marketing is a great way to engage with your community, however it’s important to walk the fine line between being invisible and being annoying. At Woods Agency, we are experts in finding this balance, producing strong email content and delivering it well. 

SEO 

SEO, or Search Engine Optimisation, sounds quite complex, but this buzz acronym simply refers to content crafted in such a way that it helps your website rank well on a Google search. You want your site appearing on the first page of Google, and SEO will help you achieve this using a variety of techniques like URL naming and naturally scattering keywords amongst your content. 

The Power of Content Marketing 

Writing captivating content helps you reach new customers and delight existing clients. It can position you as an expert in your field, or give your business a relatable, human feel. Content is an influential tool. The team at Woods Agency offer the perfect mix of marketing strategy and content. Our content writers create powerful, captivating content while our strategists make sure the punchy writing reaches its audience. 

Creating a Content Marketing Campaign 

When it comes to your own personal social media or blog, feel free to wing it. Post when you like, change the style, spam your networks with photos of your dressed-up dog. But for a business, creating a content marketing campaign strategy is necessary. Here’s what’s involved:

• Audience: identify your unique target audience. Are you engaging with students, fitness freaks or the business community? Understanding who your audience is will help you tailor your content to reach them best.

• Plan: create a content plan for a set period of time by coming up with a list of content topics and schedule them into your diary, like you would a doctor’s appointment. You want strong content and consistency across the marketing campaign.

• Create: the fun part – start writing!

• SEO and CTAs: review your content through the lens of a content marketer (or better yet, get an experienced one from Woods on your side!) Look for opportunities to add in key words and calls to action.

• Social media and email marketing: use these channels to communicate with your audience to keep in touch with customers, sell products, increase web traffic and enhance your brand.

If it all sounds a little much, you’re not alone; content marketing is still an emerging and fast-growing field. Woods is here to help – let’s have a chat at 07 575 5588.