Last Thursday we were fortunate to attend an exclusive screening of the film Design Disruptors, by Invision. The event, organized by Cucumber Software and promoted by Priority One saw over 200 people from the wider design industry in Tauranga attend – all hungry for some design disruption.
In the world today, big gains have been made from big disruptions to the norm. The movie is a revealing look into the thinkers and dooers behind these distruptions – people that have revolutionized our human experience with day to day products and services.
Woods have put together our favourite gold nuggets of wisdom for you to take away and perhaps introduce into your own design challenges:
“It will be less about the tools, it will be more about the idea behind them. Design is about expressing humanity, our feelings.”
– Blythe Rees Jones
“Only those that attempt the absurd will achieve the impossible.”
“Everything is designed. Few things are designed well.”
“Product designers – at their core, they must be great problem solvers.”[speaking on app design] “The challenge is to make it easy for tech-illiterate people… Ask yourself how do we design for people that are different to you. Ourselves are no longer the average user to design for… New media types have not replaced the old. Each media category is just getting better at their own field.”– Facebook – Interaction designer
“Art – is about making questions. Design – is about making solutions.”
“A design has to be beautiful at a system level, not just an aesthetic level. The best design is completely invisible. It makes you feel in a certain way.”
“Companies need a recurring relationship with the end user.”
“The subtractions are the most valuable contribution to your product. If everything is embellished, nothing is important.”
“The amount of infrastructure needed to start a new product is so much smaller these days. It’s still really hard to come up with a great product.”
“Design isn’t finished until someone is using it. We have to prototype everything and push it until it breaks. Need to eliminate errors.”
“We get used to things not working well and being inefficient.”
“The work environment is the perfect place to introduce great user experience. There’s less patience at work.”
“Designers thrive on constraints. Mobile is a perfect example of constraint.”
“Product design is not timeless. It needs to evolve and it can be thrown away.”
“If you want to go quickly go alone. If you want to go far, go together.”
Great designers thrive on diversity and need to spend time with different people.
Design. Changes. Everything.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.