Growing up on a Papamoa dairy farm, Luke is as comfortable milking a cow as he is creating one of his design masterpieces. After falling in love with art from a young age and realising he was really, really, really good at it, Luke thought maybe it would be smart to carve out a career in the design industry.
As lead designer on several of WOODS’ BeST Award-winning projects, Luke has crafted an enviable CV and quickly established himself as a force within the design industry. A year in Melbourne has seen Luke return to the WOODS team with fresh ideas, ready to produce more work that will touch people’s hearts and minds.
Luke has set himself some lofty heights for the future, including the prestigious ‘yellow pencil’ at the D&AD Awards, to become one of New Zealand’s premier Art Directors – and to one day direct his own design agency.
FAVOURITE SWEET: Scroggin
DAILY COFFEE CONSUMPTION: 0-1
FASTEST LAP TIME UP AND DOWN MOUNT: 11 Mins 59 to the top
FAVOURITE COLOUR: Aqua blue
FAVOURITE QUOTE: “Find out what makes you come alive, then go do it”
FAVOURITE WEBSITE: The Noun Project
FAVOURITE BOOK: The Bible
FAVOURITE FILM: Minority Report
FAVOURITE SONG OR BAND: My Love, Justin Timberlake
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.