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WoodsWoodsBRAND INNOVATION
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Sean Peggs

Where do you go after your career has peaked as a finalist in the 1998 Tairua Garden Club Flower Festival Cacti Section? In this case, WOODS – for Tairua’s golden boy and Ziggy Stardust lookalike, Sean ‘Peggy Sue’ Peggs.

Rumoured to be the first man to return from a tropical island holiday without a tan, Sean was drawn to the bright yellow WOODS sign like a stray ginger cat to a military-strength laser pointer. We don’t know much about his design philosophy other than his comment, “I like drawing pictures”. Let’s hope his drawings are at least as beautiful as his smile (which is fair to middling at best).

The stray cat now has a home. Welcome Peggsy. You’re a legend.

OBSESSION: The ocean

FAVOURITE SWEET: Chocolate

FAVOURITE COLOUR: Black

FAVOURITE QUOTE: “Everybody love everybody” Jackie Moon

FAVOURITE WEBSITE: worldsurfleague.com

FAVOURITE BOOK: The Hobbit

FAVOURITE MOVIE: The Guard

FAVOURITE SONG OR BAND: Gimme Shelter – The Rolling Stones

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WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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