Have fun, live healthy
Design the solution
We chose the name iti, which means ‘little’ in Maori. As the indigenous language of New Zealand this provided a clear link and a great way to introduce the small meat for small pets story – which we reinforced through friendly, engaging messaging and a bright colour palette.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.