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Steens used their unique cold processing techniques and turned this special honey into a rare limited edition run, with only 88 jars.
Design the Solution
We used gold foil and embossing to make the packaging feel as rare as the honey housed inside, turning a simple 200gram jar into a luxurious, handcrafted product.
To reflect the handcrafted, special nature of the honey, owners Paul and Sheryl Steens hand bottled, signed and numbered the product themselves.
People were unable to try before they bought, so we strategically left the label area minimal, allowing the customers to see the pure honey inside.
Due to this unprecedented demand, Steens released a second batch of 250 handcrafted containers. These also sold out within the first week.
Research, strategy, product story, in-store display, packaging.
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