Armada Spirits

Overview

Join the Armada

Armada Vodka is a premium New Zealand Vodka crafted in the Bay of Plenty. A spirit to rival the best in the business, Armada is a high quality, accessible vodka for the most discerning aficionado – with a less-serious price point.

Our challenge was to develop a brand for a startup distillery that would stand out on the shelf, symbolise premium quality, while also feeling approachable.

Deliverables

Strategy and Positioning - Story and Messaging - Brand Identity - Website Design - Packaging

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Strategy and Positioning

Cut the Crap

Armada was started by two brothers who were jaded by marketing and advertising bollocks. We created a brand to celebrate this, playing with category conventions to poke fun at the pretentious perception of the industry.

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Brand Identity

For those who like it straight

Armada’s identity explores the tension between simplicity and sophistication. Using a bold strikethrough effect to declutter our story, we reinforce a ‘no bulls**t’ attitude from an authentic, relatable brand. It’s about fitting in but not really caring if we do.

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Packaging

A life less ordinary

A spot UV finish adds a glossy texture to the label detailing – reflecting a crafted product full of surprises. An angled logo adds a point of interest, with bright blue chosen to launch a brand that isn’t afraid to march to the beat of its own drum.

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“Working with these guys was a breath of fresh air in terms of marketing and design approach. Instead of making the process painful. They made it fun. Which is how business should be!”

— The Armada Spirits team

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