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Coast Homes
Crafted to Perfection
Define the Problem
Coast Homes are the original homebuilder of the popular Coast Beach Papamoa development. Now that they are building in other locations, they needed a brand refresh to create more separation from the similarly named development, and help launch them as a serious player in the market.
Coast Homes are the original homebuilder of the popular Coast Beach Papamoa development. Now that they are building in other locations, they needed a brand refresh to create more separation from the similarly named development, and help launch them as a serious player in the market.
Design the Solution
We developed a messaging strategy that centred around the idea of ‘crafted to perfection’ – playing on the bespoke nature of their design and quality finish and construction. Brand photography was designed to communicate the many slices of paradise at Coast Homes.
Deliver the Experience
The overall look and feel of Coast Homes signifies ‘timeless luxury,’ a look that has been very well recieved by their market.
CLIENT
Coast Homes
DELIVERABLES
Brand Identity, Printed Collateral, Vehicle Signage, Signage, Website
SLICE OF PARADISE
Straight angles and shapes complement the architectural sophistication of the homes themselves.
INSPIRED BY THE BEACH
Beach textures within the typography bring through the flavour of coastal paradise.
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