The Generation Homes campaign was developed to inject personality into the brand. The objective was to grow brand awareness and to showcase the easy, stress-free building process.
Creative Concepts / Video Production / Photography / Print Advertising / Digital Creative.
Making building easy.
WOODS was briefed to develop a campaign that leveraged the brand name, positioning Generation Homes as the company that make building easy for customers at any stage of the process.
The centre of the campaign was a light-hearted and relatable video capturing defining moments in the lives of different “generations”. This content then formed the basis of all other advertising across print and digital.
Reaching every generation.
A series of billboards, bus-backs and print advertisements were created to target different demographics throughout New Zealand.
To gain maximum exposure, the photography style was established to showcase mutliple generations together in order to appeal to a wider market.
Building online presence.
The campaign video was showcased across social media and digital platforms. Targeted placements included: TVNZ on-demand; NZ Herald online; Stuff; Newshub and YouTube.
Let’s get together, grab a coffee and throw some ideas around.