Have fun, live healthy
Design the Solution
We focused on making winter feel warm and inviting through illustration and hand crafted typography; as a healthy winter is a winter to look forward to. This also ensured that the Hardy’s work would set itself apart from the usual red stuffy noses in competitors’winter collateral.
Deliver the Experience
The campaign centered around the idea of preparation, with health advice videos and written tips released on social media weekly. We created a collectable ‘Winter Wellness Pack’ which included 10 beautiful tip cards and a fridge checklist, so that the customers would always have the advice handy, as well as give them an excuse to pop in store.
Campaign strategy, look and feel, social media, microsite design, videos, printed collateral.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.