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Tauranga Eastern Link Commemorative Book
Leaving a lasting impression
Define the Problem
We wrote and designed a commemorative coffee table book celebrating the launch of the Tauranga Eastern Link (TEL) project. The project was a combination of people, place and time will never be repeated – so this book is about capturing that 5-year construction period for all those who put their blood, sweat, and tears into it.
We wrote and designed a commemorative coffee table book celebrating the launch of the Tauranga Eastern Link (TEL) project. The project was a combination of people, place and time will never be repeated – so this book is about capturing that 5-year construction period for all those who put their blood, sweat, and tears into it.
Design the Solution
Our concept ‘Leaving a Lasting Impression’ is about the people who changed the face of the region and the legacy they left behind. It focuses on achievements throughout the construction journey, and the permanent connection the workers will always have with the highway.
Deliver the Experience
With a lot of technical information, imagery and design were key to communicating the idea, with a focus on simple copy that was accessible to a wide variety of audiences.
CLIENT
New Zealand Transport Agency
DELIVERABLES
Commemorative book
READ AND REREAD
A highly visual style allows the book to be read at a glance, with extra detail available for those who want a deeper dive.
THE JOURNEY OF A HIGHWAY
Each unique imprint has a story to tell.
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