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Design the Solution
Our concept ‘Leaving a Lasting Impression’ is about the people who changed the face of the region and the legacy they left behind. It focuses on achievements throughout the construction journey, and the permanent connection the workers will always have with the highway.
Deliver the Experience
With a lot of technical information, imagery and design were key to communicating the idea, with a focus on simple copy that was accessible to a wide variety of audiences.
New Zealand Transport Agency
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.