Have fun, live healthy
Design the Solution
The tagline ‘Just like you’ was developed to show that as growers themselves, they know what other growers need and want, making them feel more approachable.
Deliver the Experience
To highlight the brand integrity and growers-first focus, we pointed out the mistruths in the industry and demonstrated the brand’s authentic benefits. We used the campaign as an opportunity to engage directly with the growers, shining a light on false claims and being transparent with our own statements.
Campaign Strategy, Creative and Design, Media Plan and Placement
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.