Design the Solution
By using a journey motif based on the origins of the name ‘Tauranga’ (‘safe anchorage’), the brand is focused on the idea that the Kathleen Kilgour Centre not only supports patients through their journey with cancer, but actually takes charge and leads them towards better health.
Deliver the Experience
We carried the journey theme through with the logo, using double lines to create pathways linking back to an anchoring point.
Kathleen Kilgour Centre
Brand strategy, brand identity, signage, website, printed collateral.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.