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WoodsWoodsBRAND INNOVATION
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Mount Mosaic

An identity to unite people
Define the Problem
We worked with Mosaic church to create an identity and design system that is contemporary yet timeless. We needed to reflect the culture and values of the church, be relevant to the diverse people coming to the church, and capture the essence of their vision: ‘Release people’s potential in Jesus.’

Design the Solution
Mosaic is named from the concept of many different parts coming together to form a whole. We stripped the concept of a mosaic back to its simplest form, abstracting a geometric tile frame that could be used to represent both many pieces or one united whole.

Deliver the Experience
As the church is all about representing its members, we collaborated with them to create a series of hand-drawn ‘M’ icons to give a voice to their people and reflect their diverse personalities within the identity.

CLIENT

Mount Mosaic Church

DELIVERABLES

Identity and Visual Toolkit Signage

AWARDS

2015 BeST Design Awards Finalist, Small Scale Identity Category

AN EXPRESSIVE IDENTITY SYSTEM
The hand-drawn M’s provide a way for each church member to be uniquely represented.
A COLLAGE OF COMMUNITY
Tiled photography puts people at the centre of the brand.
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CONTACT US

WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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