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WoodsWoodsBRAND INNOVATION
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Ours

Make Yourself at Home
Define the Problem
We developed the brand for a new café in Mount Maunganui, who wanted to build a local following by creating a comfortable, inviting space for people to eat and drink. The new owners wanted to appeal to young and old alike, with an atmosphere that felt healthy, happy and bright.

Design the Solution
We chose the name ‘OURS’ to reflect the inclusive, community feel of the café. We wanted give customers a sense of ownership and built a brand story to help them feel more connected to the brand. This was reflected in the organic style of our design – creating a homely, warm feeling through hand-drawn type, blanket inspired pattern, and rustic colours.

CLIENT

Ours Cafe

DELIVERABLES

Brand name, brand identity and rollout,
environment design, printed collateral.

A UNIQUE LOOK
 Hand-crafted typography reflects the café’s organic focus.
A COMPLEMENTARY DESIGN
 The brand was designed to enhance the café’s natural textures and colours.
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CONTACT US

WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

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Become a client. Email us
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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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