Ours

Define the Problem
We developed the brand for a new café in Mount Maunganui, who wanted to build a local following by creating a comfortable, inviting space for people to eat and drink. The new owners wanted to appeal to young and old alike, with an atmosphere that felt healthy, happy and bright.

Design the Solution
We chose the name ‘OURS’ to reflect the inclusive, community feel of the café. We wanted give customers a sense of ownership and built a brand story to help them feel more connected to the brand. This was reflected in the organic style of our design – creating a homely, warm feeling through hand-drawn type, blanket inspired pattern, and rustic colours.