Design the Solution
We chose the name ‘OURS’ to reflect the inclusive, community feel of the café. We wanted give customers a sense of ownership and built a brand story to help them feel more connected to the brand. This was reflected in the organic style of our design – creating a homely, warm feeling through hand-drawn type, blanket inspired pattern, and rustic colours.
Brand name, brand identity and rollout,
environment design, printed collateral.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.