Have fun, live healthy
Design the Solution
The new logo icon introduces a modernised spirograph to reflect the vibrancy of the sun, and the company as a whole. The new direction also represents the patterns found in engineering, nature, and in New Zealand/the Pacific culture – which are all integral to the solar business and their heritage.
Deliver the Experience
Results for PowerSmart have been phenomenal with their website now providing 75% of their overall leads and company recognition rising significantly due to the consistency and clarity of the brand’s identity.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.