Design the Solution
The new logo icon introduces a modernised spirograph to reflect the vibrancy of the sun, and the company as a whole. The new direction also represents the patterns found in engineering, nature, and in New Zealand/the Pacific culture – which are all integral to the solar business and their heritage.
Deliver the Experience
Results for PowerSmart have been phenomenal with their website now providing 75% of their overall leads and company recognition rising significantly due to the consistency and clarity of the brand’s identity.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.