Rural Leaders NZ

Overview

One brand to rule them all.

Rural Leaders is the parent brand for New Zealand’s two foremost leadership programmes for the primary sector. We created a new customer-facing identity and flexible brand identity system allowing the three separate brands to retain their own look, while creating a consistent family.

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Brand Story - Logo Design - Visual Toolkit - Brand Identity System - Website - Launch Video - Printed Collateral

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Logo and Identity

Leading from the middle.

The identity system is shaped by the philosophy of ‘leading from the middle’, reflecting that through action and inspiration Rural Leaders are creating a groundswell movement that reverberates around the world.

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Digital

Virtual Connections

Translating the Rural Leaders story to a digital platform was about consolidating and simplifying three brands to interact in an intuitive way – focusing on flow of information and ease of navigation.

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