Living with purpose

Salt Bags

Live With Purpose

The Salt Bags range of 100% cotton and mesh bags are lightweight, strong and an environmentally friendly alternative to unwanted plastic bags. They’re also a great way to carry your things.

Every day we have a choice. Live with purpose and protect our oceans with eco-friendly shopping bags, or co-exist with plastic and let life drag us along.

Turn off the chaos and live more meaningfully. Own your impact!

Deliverables

Brand Strategy and Positioning  -  Story and Messaging  -  Logo and Identity  -  Packaging  -  Textile Design - Content Creation  -  Production Management - Digital  -  Photography

How It Works

Furoshiki is a fabric carrying and wrapping technique dating back to the Japanese Nara Period 700-794BC. It is best explained as fabric origami with multiple ways of folding fabric to carry, wrap and package items.

We custom designed fabric for our Furoshiki fabric wrapping cloth bags, to make the mundane task of shopping fun, better and bright. Because let’s face it, realistically shopping sucks and we would rather be surfing.

Packaging

To complete Salt Bags ability to operate in a circular economy we developed environmentally friendly compostable packaging/cardboard postal options.

Every touchpoint of the Salt Bags brand is good for the earth, ocean and has impact to educate consumers. Zero waste market bags, because waste is a design flaw.

Results

The brand has been well received and bags have been purchased via our online store from customers in Australia, Sweden, Denmark, France, New Zealand and Hawaii.

Salt Bags have featured in New Zealand printed publications and added to New Zealand made boutique gift box companies and have a growing list of international and national retail stockists.

Salt Bags was a finalist in the 2019 BeST Design Awards.