Steens Honey

Define the Problem
We were tasked to design DFS Galleria display for Steens Honey, so that it delivered their story in an exciting way and would appeal to the target audience of Chinese travellers.

Design the Solution
The biggest point of difference for Steens is their ‘cold extraction process,’ so this became a major focus for the messaging. We introduced the UMF (Unique Manuka Factor) rating system into the display, educating the shoppers on the premium quality and what it means. We used UMF colour coding and tasting stations to engage customers and encourage them to ‘taste nature’.

Deliver the Experience
For added authenticity, real hive boxes were incorporated into the display, with the rustic element giving a finishing touch to the retail experience. The result: an increase in Steens’ sales by 91%!