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WoodsWoodsBRAND INNOVATION
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Tarawera High School

Connecting past and future
Define the Problem
Tarawera High School is a new school formed between Kawerau College and Kawerau Intermediate. As a hub of the community, it was important that the school provided a beacon of hope for the future, while preserving the rich cultural heritage of the region.

Design the Solution
Tarawera High School has its own MANA values system, which we built a visual identity around as a way of promoting these desirable traits and building the unique culture within the school. We redesigned and modernised the existing logo, retaining the core elements of the river, mountain, forestry and koru – which combine to tell the story of the region’s unique landscape and history.

CLIENT

Tarawera Highschool

DELIVERABLES

Brand strategy, brand identity, signage, website, printed collateral.

THE TARAWERA TANIWHA
The Tarawera Taniwha was created to address students in instances where guidance, protection and important information must be passed on.
WHERE MANA FLOWS
 The river is a key metaphor linking elements of the brand story.
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WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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