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Tarawera High School
Connecting past and future
Define the Problem
Tarawera High School is a new school formed between Kawerau College and Kawerau Intermediate. As a hub of the community, it was important that the school provided a beacon of hope for the future, while preserving the rich cultural heritage of the region.
Tarawera High School is a new school formed between Kawerau College and Kawerau Intermediate. As a hub of the community, it was important that the school provided a beacon of hope for the future, while preserving the rich cultural heritage of the region.
Design the Solution
Tarawera High School has its own MANA values system, which we built a visual identity around as a way of promoting these desirable traits and building the unique culture within the school. We redesigned and modernised the existing logo, retaining the core elements of the river, mountain, forestry and koru – which combine to tell the story of the region’s unique landscape and history.
CLIENT
Tarawera Highschool
DELIVERABLES
Brand strategy, brand identity, signage, website, printed collateral.
THE TARAWERA TANIWHA
The Tarawera Taniwha was created to address students in instances where guidance, protection and important information must be passed on.
WHERE MANA FLOWS
The river is a key metaphor linking elements of the brand story.
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