Design the solution
We created a landing page within the Taura website to show a tease of the inclusion’s benefits, and provide a way for the customers to contact Taura.
Simple animations showed the ease of innovating one base recipe and were pushed out as animated banners on in industrial bakery websites and eDMs. This idea was also used in bakery publications, using a transparent overlay to show the change from a basic recipe, to an inclusion filled one.
Advertising campaign, media placement, digital banners, social media, magazine and microsite
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.