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Taura Natural Ingredients
A sprinkle of magic makes all the difference
Define the problem
Product innovation is the key benefit to the target audience, as it results in new product ranges, which means profit. Taura’s inclusions mean that one base recipe, can become multiple recipes, just with the small addition of different inclusion.
Product innovation is the key benefit to the target audience, as it results in new product ranges, which means profit. Taura’s inclusions mean that one base recipe, can become multiple recipes, just with the small addition of different inclusion.
Design the solution
We created a landing page within the Taura website to show a tease of the inclusion’s benefits, and provide a way for the customers to contact Taura.
Simple animations showed the ease of innovating one base recipe and were pushed out as animated banners on in industrial bakery websites and eDMs. This idea was also used in bakery publications, using a transparent overlay to show the change from a basic recipe, to an inclusion filled one.
Deliver the experience
When we began the process, Taura knew what they wanted to say, they just didn’t know how to communicate it to their audience in a simple way. With the Just Add Taura campaign, we created a new way of looking at their marketing and messaging going forward.
When we began the process, Taura knew what they wanted to say, they just didn’t know how to communicate it to their audience in a simple way. With the Just Add Taura campaign, we created a new way of looking at their marketing and messaging going forward.
CLIENT
Taura
DELIVERABLES
Advertising campaign, media placement, digital banners, social media, magazine and microsite
A KALEIDOSCOPE OF FLAVOUR
Fruit becomes the centrepiece of the campaign.
MAKE SURE THERE IS A CALL TO ACTION
Every touchpoint had a strong call to action and an easy way to capture new customer details.
IT JUST MAKES SENSE
This simple but highly targeted campaign has exceed the desired results and grown the customer base in the baking category.
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