Have fun, live healthy

  • Home
  • About
    • About Us
    • People
    • Clients
    • Awards
  • Work
  • Approach
    • Solutions
    • Services
    • Process
  • Blog
  • Contact

Connect with us

fb linkedin twitter Instagram

WoodsWoodsBRAND INNOVATION
previous Show All next
Menu

The Gym

An exercise in colour
Define the Problem
The longest running gym in the Bay of Plenty asked us to develop their signage to reflect their core values – ‘confident, empowered, and strong’.

Design the Solution
By using bright colours and positive content, we aimed to create an area that would enhance The Gym’s existing colour scheme and logo, while creating a space that was unique, timeless, comfortable, and inspiring.

Deliver the Experience
We used iconography designed to fit in with the brand’s logo and enlarged these on a grand scale throughout both external and internal walls.  Each icon has a unique design that denotes health and/or fitness.

CLIENT

The Gym

DELIVERABLES

Brand messages, iconography, design

A POWERFUL SYSTEM
Colour and solid shapes form the backbone of the identity.
PEP TALK
Messaging was used to both humour and motivate members.
Share
Related projects

Let’s get together, grab a coffee and throw some ideas around.

CONTACT US

WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

Get in touch

Become a client. Email us
Join our team. Email us

Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

Follow

Sign up to our monthly newsletter.

Newsletter

Stay social _

fb linkedin twitter