Define the Problem
The longest running gym in the Bay of Plenty asked us to develop their signage to reflect their core values – ‘confident, empowered, and strong’.

Design the Solution
By using bright colours and positive content, we aimed to create an area that would enhance The Gym’s existing colour scheme and logo, while creating a space that was unique, timeless, comfortable, and inspiring.

Deliver the Experience
We used iconography designed to fit in with the brand’s logo and enlarged these on a grand scale throughout both external and internal walls.  Each icon has a unique design that denotes health and/or fitness.