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The Gym
An exercise in colour
Define the Problem
The longest running gym in the Bay of Plenty asked us to develop their signage to reflect their core values – ‘confident, empowered, and strong’.
The longest running gym in the Bay of Plenty asked us to develop their signage to reflect their core values – ‘confident, empowered, and strong’.
Design the Solution
By using bright colours and positive content, we aimed to create an area that would enhance The Gym’s existing colour scheme and logo, while creating a space that was unique, timeless, comfortable, and inspiring.
Deliver the Experience
We used iconography designed to fit in with the brand’s logo and enlarged these on a grand scale throughout both external and internal walls. Each icon has a unique design that denotes health and/or fitness.
CLIENT
The Gym
DELIVERABLES
Brand messages, iconography, design
A POWERFUL SYSTEM
Colour and solid shapes form the backbone of the identity.
PEP TALK
Messaging was used to both humour and motivate members.
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