Sara Keranen-Gramner
Design Director

Born 100km north of the Arctic Circle in a place known as Swedish Lappland, Sara is our Nordic nomad with a rare gift for design.

Sara brings a uniquely Scandinavian touch to WOODS, with more than 15 years in Europe culminating in a number of impressive highlights, including: launching the ‘London Makes itPossible’ campaign with McCann Enterprise, starting Studio Yra with her friend, and having her screen print on the cover of Swedish Elle!

After a few too many European winters, Sara couldn’t resist the chance of travelling around and exploring the many wonders of Aotearoa with her daughter, Alexa. Great to have you on the team, Sara.

Sara Keranen-Gramner
“I have nothing to say and I’m saying it.”