To be the place where creativity is a catalyst for good. Where we make better choices for whānau and whenua, and create real impact with purpose-driven brands.
We are real people, down-to-earth, genuine and professional. We care about the people we work for and the people we work with. That will never change.
We believe collaboration holds the key to business success. It’s how we work within our team, and it’s how we work with clients. It means we divide and conquer, we keep our word, and we pitch in when needed.
We seek out projects that are meaningful and purpose-driven – so we can produce work that makes us truly proud. We are relentless in the pursuit of awesomeness and thrive on the opportunity to take great businesses and make them even better.
The first step to greatness is acknowledging we aren’t there yet. We question everything. We challenge ourselves, our team and our clients. We are curious, inspired and hungry to be better every day.
We believe that having fun is healthy and that being healthy makes life fun. We celebrate our wins, make others smile, and never take our wellbeing for granted.
Founded by a couple of surfing renegades in 2004, WOODSNZ quickly set out to prove that design agencies don’t have to be pretentious. That creativity isn’t limited by budget. That world class can happen anywhere – even regional New Zealand.
Along the way, we realised that the world needed brands to take responsibility for their impact on the environment. So we established a material innovation sister company, Salt of the Earth, with a mission to design out waste throughout the packaging process.
Today, we’re focused on designing a better future with the brands who are building it.
We’re down to earth and approachable. Professional in approach – relaxed in everything else.
We tell it like it is. No jargon or buzzwords. Just substance with a little style.
Fancy awards don’t do it for us. The only thing we care about is making a real difference for clients.