Croucher Brewery Grade 6 Mix
6 ADVENTURES. 1 BOX
Define the Problem
Croucher is a craft brewery brand that reflects the company’s Rotorua origins, appealing to the large adrenalin-fuelled subculture in the region, largely based around the Redwoods biking trails. This mix six box is the first time their award-winning beers have been available in a variety pack – and their biggest opportunity to introduce themselves to a new generation of Croucher fans.
Design the Solution
Croucher is ‘the taste of discovery from the home of adventure’. This Grade 6 mix box reflects the adrenalin activities synonymous with Rotorua – celebrating the weekend warrior in every Kiwi! Its name and design are based on the most extreme grade of adventure in mountain biking – Grade 6 – which is typically denoted by black diamonds.
Deliver the Experience
A simple two colour diamond pattern differentiates from other beers on crowded shelves, while being more cost effective to produce. A range of typography styles representing each of the six varieties are featured on the side panel, with ‘warnings’ adding further personality alongside more functional information.
Client
Croucher
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa6e4d41098db1edf85b_Croucher-New-Imagery.jpeg)
A taste of home
Messages implore the reader to explore the contents of the box.
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa6e911ac334f506eb5c_Croucher-Main-6.jpeg)
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa6e8e97216051a9ba9b_Croucher-Main-5.jpeg)
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa6e609e0de8b62e134e_Croucher-Main-8.jpeg)
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa6e8e972151b7a9ba9c_Croucher-Main-3.jpeg)
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa6e64dc6d998a33163a_Croucher-Main-4.jpeg)
![](https://cdn.prod.website-files.com/6195e8202420b0dcf677101f/619caa70f650fae7fac5b1be_Croucher-Main-1.jpeg)
Simply Iconic
Each red diamond features a different Rotorua activity.