Iti

Big nutrition for little mouths

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Define the problem

When you’re a premium New Zealand pet food company catering to small pets in an Asian market, there are three things to focus on – size, location, and quality.

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Design the solution

We chose the name iti, which means ‘little’ in Maori. As the indigenous language of New Zealand this provided a clear link and a great way to introduce the small meat for small pets story – which we reinforced through friendly, engaging messaging and a bright colour palette.

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Deliver the experience

We used tradeshows to introduce iti to the Asian market, grabbing distributors and wholesalers’ attention through the brightest pet food stand and products they had ever seen.

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Client

iti Pet food Company

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Deliverables

Identity and visual toolkit, Packaging, Marketing Material and Website.

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VISIT WEBSITE

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From Pasture to Plate

Native flora illustrations were used as a design device to reflect the natural New Zealand story.

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Little Pets. Bug Fun.

Messaging crafted to reflect the joy of owning a small pet.