Have fun, live healthy
Design the solution
We chose the name iti, which means ‘little’ in Maori. As the indigenous language of New Zealand this provided a clear link and a great way to introduce the small meat for small pets story – which we reinforced through friendly, engaging messaging and a bright colour palette.
iti Pet food Company
Identity and visual toolkit, Packaging, Marketing Material and Website.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.
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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand