Have fun, live healthy

  • Home
  • About
    • About Us
    • People
    • Clients
    • Awards
  • Work
  • Approach
    • Solutions
    • Services
    • Process
  • Blog
  • Contact

Connect with us

fb linkedin twitter Instagram

WoodsWoodsBRAND INNOVATION
previous Show All next
Menu

Iti

Big nutrition for little mouths
Define the problem
When you’re a premium New Zealand pet food company catering to small pets in an Asian market, there are three things to focus on – size, location, and quality.

Design the solution
We chose the name iti, which means ‘little’ in Maori. As the indigenous language of New Zealand this provided a clear link and a great way to introduce the small meat for small pets story – which we reinforced through friendly, engaging messaging and a bright colour palette.

Deliver the experience
We used tradeshows to introduce iti to the Asian market, grabbing distributors and wholesalers’ attention through the brightest pet food stand and products they had ever seen.
CLIENT

iti Pet food Company

DELIVERABLES

Identity and visual toolkit, Packaging, Marketing Material and Website.

Visit Website
FROM PASTURE TO PLATE
 Native flora illustrations were used as a design device to reflect the natural New Zealand story.
LITTLE PETS. BIG FUN.
 Messaging crafted to reflect the joy of owning a small pet.
Share
Related projects

Let’s get together, grab a coffee and throw some ideas around.

CONTACT US

WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

Get in touch

Become a client. Email us
Join our team. Email us

Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

Follow

Sign up to our monthly newsletter.

Newsletter

Stay social _

fb linkedin twitter