Have fun, live healthy
Design the Solution
A less is more approach allows the packaging to communicate its core proposition of ‘Magic for your baby’s bottom’ without cluttering the space with too much information. This focus on simplicity ensures the ingredients stand out and that each package looks clean, premium and natural. Each communication touchpoint has also been reimagined to surprise and delight at every opportunity, including a hidden message under the lid, further adding to the magical quality of the baby wipes.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.