Have fun, live healthy
Not every company has to be the next Patagonia, but in a world where people and the environment are routinely taken advantage of in the name of money – we can choose to be part of the problem or part of the solution.
We’ve talked in the past about corporate responsibility, but in short, the world needs brands that serve a purpose. Brands committed to leaving the world better than we found it. Companies that exist not only to do well, but to do good.
“Profit isn’t a purpose. It’s a result. To have purpose means the things we do are of real value to others.” – Simon Sinek
For companies worried about their bottom line, there are myriad examples of purpose-driven companies being highly successful – but two obvious examples are Patagonia and TOMS.
Patagonia was ahead of its time, as an environmental campaigner and anti-consumerism champion since the 70s – a brand that actively encouraged people to buy less of its products. Their new mission statement has evolved to ‘Patagonia is in business to save our home planet’ – a sentiment as inspirational as it is authentic.
TOMS is a footwear brand with giving at its core. Founded in 2006, they’re the ‘original one for one company’ donating a pair of shoes to children in need with every pair sold. To date, they’ve given nearly 100 million pairs of shoes to underprivileged kids and have employed a Giving Team to find new ways to give back to communities who need it most.
These two highly profitable companies are just the tip of the iceberg and prove that doing good can be good for business.
“There is a big shift, especially among millennials and those even younger, toward living and working toward their values. We think that shift will grow more pronounced over time as the social and environmental challenges become more pronounced.” – Vincent Stanley, Patagonia
The more we learn about the way we live and the issues it creates, the more inspired we are to make a change and be part of the solution. That’s why after 15 years in business our new mission is to…
Partner with purpose-driven companies to create brands that matter to the world.
We want to work with brands who align with our own values. Brands who are bold enough to be different, authentic enough to make a real impact, and ambitious enough to grow sustainably. We’re also finding new ways to help our clients improve the way they work, with a range of innovative eco-packaging solutions through our sister brand, Salt of the Earth.
We want to design a better future with the brands who are building it.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.