Henlee is a premium canned cocktail company with a straightforward mission: to make classy drinks accessible and fun. They aimed to disrupt the ready-to-drink (RTD) market with New Zealand’s first canned mimosa – and a brand that epitomises both convenience and quality.
A fashion accessory
Henlee isn’t just a mimosa in a can; it’s a conveniently portable lifestyle accessory. We designed Henlee to be less like a drink, and more like a gram-worthy fashion brand – bold, simple, and confident.
Join the club
In a crowded market, first impressions count. Our logo design immediately conveys an air of exclusivity and allure, akin to an exclusive club you’d want to be a part of.
Outside the box
Simplicity is the ultimate sophistication. A two-tone palette was used for packaging for its ability to make a strong visual impact on retail shelves and enhance the brand’s standout aesthetic when on display.
Opening a Henlee Mimosa is an experience, right from hearing the fizz to taking the first sip. Our can design features an artistic play on rising bubbles, capturing the essence of the drink when it’s poured into a glass.
From the grocery aisle to Instagram feeds, Henlee is more than just a drink; it’s a lifestyle. Through a blend of strategy, storytelling, and design, we’ve helped Henlee establish itself as a brand synonymous with quality, fun, and convenience.