Venator New Zealand is the new name for Cardrona Safaris, a high-end luxury hunting outfitter based in Wanaka. While competitors postured over who had the largest stag, we took the opportunity to elevate Venator above the noise and position them as New Zealand’s elite hunting destination – an experience beyond compare.
A new name for hunting
In collaboration with owners Duncan and Hamish Fraser, we settled on Venator (latin for ‘hunter’) – a powerful name to carry a world-class hunting brand.
Welcome to The Sportsman’s Paradise
‘The Sportsman’s Paradise’ is more than a destination – it’s the inspiration behind the brand identity and the litmus test behind every design decision.
Breathtaking. Adventures. Shared.
Venator’s story centres on the brand pillars ‘Breathtaking. Adventures. Shared.’ which introduce key messages – from the beauty of the stunning alpine surrounds, to the adrenalin-fueled thrill of the hunt, and the special relationships made along the way.
The design aesthetic for the brand combines luxury and beauty – with delicate strokes and bold lines set against a sophisticated black setting.
Photography to kill for
Imagery plays a key role in telling the brand story, with visuals capturing the beauty of the region using sunkissed lighting, panoramic vistas and helicopter views.
An elevated digital experience
The online journey is designed to reflect a luxury brand, while creating a seamless user experience from the enquiry stage all the way through to a customised quote and interactive itinerary – smooth and efficient from start to finish.