Pāpāmoa Boardriders Club

The legend continues

It all began back in 1983, with a bunch of legends that became some of the biggest names in the surf industry. Over the years, people started to drop off and the once-thriving Pāpāmoa Boardriders became more of a social drinking club. We partnered with a few hardcore locals to get the club rebranded, formalised, affiliated with NZ Surfing, and bring sponsors along for the ride.

Illustration artwork by: Daniel Jeanes of Buttery Studio

Pāpāmoa Boardriders Club
Pap Boardriders 01 Video
Pap Boardriders 01 Video
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Pap Boardriders 01 Video
Pap Boardriders 01 Video
Pap Boardriders 01 Video
Pap Boardriders 01 Video
Pap Boardriders 02 Apparel
Pap Boardriders 02 Apparel
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Pap Boardriders 02 Apparel
Pap Boardriders 02 Apparel
Pap Boardriders 02 Apparel
Pap Boardriders 02 Apparel
Pap Boardriders 03 Logo
Pap Boardriders 03 Logo
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Pap Boardriders 03 Logo
Pap Boardriders 03 Logo
Pap Boardriders 03 Logo
Pap Boardriders 03 Logo
Pap Boardriders 04 Text - A new dawnie
Pap Boardriders 04 Text - A new dawnie
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Pap Boardriders 04 Text - A new dawnie
Pap Boardriders 04 Text - A new dawnie
Pap Boardriders 04 Text - A new dawnie
Pap Boardriders 04 Text - A new dawnie

A new dawn(ie)

This new generation of local surfers were eager to breathe new life into a sleeping icon. In a matter of months, Pāpāmoa Boardriders Club was officially reborn with a collective vision to “Create NZ’s most progressive boardriders club, full of legends who live to surf.”

Pap Boardriders 05 Signage
Pap Boardriders 05 Signage
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Pap Boardriders 05 Signage
Pap Boardriders 05 Signage
Pap Boardriders 05 Signage
Pap Boardriders 05 Signage
Pap Boardriders 06 Text - Standing out
Pap Boardriders 06 Text - Standing out
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Pap Boardriders 06 Text - Standing out
Pap Boardriders 06 Text - Standing out
Pap Boardriders 06 Text - Standing out
Pap Boardriders 06 Text - Standing out

Standing out from the crowd

Our key brand objectives were to create an identity that reflected the unique Pāpāmoa surf community, while differentiating from the neighbouring Bay Boardriders and the rest of New Zealand.

Pap Boardriders 07 Logo Variations
Pap Boardriders 07 Logo Variations
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Pap Boardriders 07 Logo Variations
Pap Boardriders 07 Logo Variations
Pap Boardriders 07 Logo Variations
Pap Boardriders 07 Logo Variations
Pap Boardriders 09 Text - A Local Icon
Pap Boardriders 09 Text - A Local Icon
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The logo captures core Pāpāmoa assets like the waves, pine trees and local bronze whale sharks.

The logo captures core Pāpāmoa assets like the waves, pine trees and local bronze whale sharks.

Pap Boardriders 09 Text - A Local Icon
Pap Boardriders 09 Text - A Local Icon
Pap Boardriders 09 Text - A Local Icon
Pap Boardriders 09 Text - A Local Icon
Pap Boardriders 10 Business Card
Pap Boardriders 10 Business Card
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Pap Boardriders 10 Business Card
Pap Boardriders 10 Business Card
Pap Boardriders 10 Business Card
Pap Boardriders 10 Business Card
Pap Boardriders 11 Text - Bogan Punk
Pap Boardriders 11 Text - Bogan Punk
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The identity needed to reflect the old and new Pāpāmoa surf community – a little edgy, a bit bogan, punk-inspired.

The identity needed to reflect the old and new Pāpāmoa surf community – a little edgy, a bit bogan, punk-inspired.

Pap Boardriders 11 Text - Bogan Punk
Pap Boardriders 11 Text - Bogan Punk
Pap Boardriders 11 Text - Bogan Punk
Pap Boardriders 11 Text - Bogan Punk
Pap Boardriders 12 Surfers
Pap Boardriders 12 Surfers
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Pap Boardriders 12 Surfers
Pap Boardriders 12 Surfers
Pap Boardriders 12 Surfers
Pap Boardriders 12 Surfers
Pap Boardriders 13 Social
Pap Boardriders 13 Social
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Pap Boardriders 13 Social
Pap Boardriders 13 Social
Pap Boardriders 13 Social
Pap Boardriders 13 Social
Pap Boardriders 14 Brand Book
Pap Boardriders 14 Brand Book
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Pap Boardriders 14 Brand Book
Pap Boardriders 14 Brand Book
Pap Boardriders 14 Brand Book
Pap Boardriders 14 Brand Book