New Zealand’s leading suppliers of solar electricity systems, PowerSmart Solar, approached us as they needed a brand that would help them to look and communicate like the leading company they are.
Inspired by the sun
The new logo icon introduces a modernised spirograph to reflect the vibrancy of the sun, and the company as a whole.
Where nature and engineering intersect
The new direction also represents the patterns found in engineering, nature, and in New Zealand/the Pacific culture – which are all integral to the solar business and their heritage.
A greater story
‘A greater choice’ describes PowerSmart and their solar electricity.
Making it easy
We developed an easy-to-navigate website and a simple online savings calculator.
Results for PowerSmart have been phenomenal with their website now providing 75% of their overall leads and company recognition rising significantly due to the consistency and clarity of the brand’s identity.