Sequal was created to challenge, transform and give more to the future through wood. It’s a company focused on making the world better by design – and a brand that stands for the future, for equality, for a world where sustainability and profitability co-exist.
Building on a name.
Sequal’s name became the inspiration for a brand story focused on a more harmonious future, with the mantra ‘give more’ defining their core purpose.
The power of 3 lines.
Inspired by the concept of urban equilibrium, a triple bar device is the core visual idea for the brand – communicating layers of information and showing that every relationship can be balanced and beneficial to each side – including the planet.
Driving behaviour through values.
Underpinned by a set of behavioural values, each value statement was developed into a story with initiatives to help integrate them within the business.
Sequel’s website embodies the brand’s promise to give more to the future, focusing more on philosophy than sales – a unique proposition that sets Sequal apart from all other saw mills.