Bite & Delight had a great product and a strong business, but their brand and marketing weren’t reflecting the same quality. We elevated their brand to connect more directly with their audience, adding personality to stand out in a competitive B2B space. By focusing on the people behind the businesses – marketing managers, event coordinators, and business owners – we created a brand experience that balanced functionality with charm, leaving them thinking about cookies long after they’d logged off LinkedIn.
The recipe for sweet success
What better way to share their brand story than through the product itself? We turned their cookies and treats into canvases, using them to showcase key messages and tell stories.
Direct, with personality
We refreshed Bite & Delight’s website with benefit-driven headlines and clear calls-to-action, making it easier for people to order. Just like their cookies, the messaging is designed to put a smile on people’s faces, with a playful sense of humour that makes the experience as delightful as the treats themselves.
With a bit of bite
While other cookie/baking brands lean into pastel and feminine colourways, Bite & Delight stands out with a vibrant, energetic palette, paired with bold graphic patterns that bring a playful energy to the brand.
Like Grandma’s recipe, Recoleta blends soft curves and sharp strokes into a typeface that feels both familiar and fresh – a classic with a modern twist.
