They Won
With just 1 week to build and 3 weeks live, we helped Baypark Speedway rally public support — and secure the proposal. We were tasked with creating a campaign to rally public support for Baypark Speedway’s proposal to purchase the North Stand and secure the stadium lease until 2039.
The Creative
We led with a simple, emotive, locally resonant message; “Keep the heart of Baypark beating”. A proud call to action celebrating Speedway’s legacy and future - privately funded and no cost to ratepayers.
The Media
With just 3 weeks in the market we:
- Rand geo-targeted Meta ads across Tauranga and Western BOP.
- Produced video and static content for digital placement.
- Built a lean microsite linking directly to TCC’s consultation form.
- Local traffic OHH spots
- Ran successful activation inside Bayfair Shopping Centre to reach and engage the public directly.
“WOODS Agency weren’t just a supplier – they were the complete package. They brought big-idea thinking, genuine understanding, and regional know-how that made our campaign a success. Thanks to them, we didn’t just fight for Baypark – we won that fight. If you’re looking for a creative partner who gets it, cares about your mission, and knows how to deliver world-class work from right here in New Zealand, we can’t recommend WOODS Agency highly enough.”
“WOODS Agency weren’t just a supplier – they were the complete package. They brought big-idea thinking, genuine understanding, and regional know-how that made our campaign a success. Thanks to them, we didn’t just fight for Baypark – we won that fight. If you’re looking for a creative partner who gets it, cares about your mission, and knows how to deliver world-class work from right here in New Zealand, we can’t recommend WOODS Agency highly enough.”
