We teamed up with First Mortgage Trust (FMT) aiming to boost their brand visibility and grab a larger slice of the market in Auckland and Christchurch.
The big idea?
Make ‘Nest Egg’ synonymous with FMT, so that it’s the first thing people think of when considering where to invest their money.
Illustrations by Hope McConnell
From cliche to cool
The finance world can feel cold and generic, which makes it tough for people to tell one investment firm from another. Knowing that people are really investing in their family’s future, we decided to warm up the concept of investing. We made the ‘nest egg’ – usually just a cliche phrase – something real and relatable, positioning FMT as the go-to choice for savvy investors.
Sunny side up
We gave the ‘nest egg’ a personality, making the idea of saving for the future both understandable and memorable. Through a variety of stories, we showed the many benefits of investing with FMT, across a variety of audiences and media.
This campaign sets FMT apart in a crowded market and reinforces their reputation as a relatable and reliable choice for securing a financial future.
“We set out to create a long-term campaign that genuinely connected with our audience, something emotive, distinctive, and capable of cutting through the noise. WOODS delivered exactly that. Reuben, Katie and the team took our ‘nest egg’ concept and transformed it into a memorable creative that has significantly boosted brand recognition and attracted new investors. The campaign is delivering strong, tangible results for our business, and we’re excited to keep building on this momentum together.”
“We set out to create a long-term campaign that genuinely connected with our audience, something emotive, distinctive, and capable of cutting through the noise. WOODS delivered exactly that. Reuben, Katie and the team took our ‘nest egg’ concept and transformed it into a memorable creative that has significantly boosted brand recognition and attracted new investors. The campaign is delivering strong, tangible results for our business, and we’re excited to keep building on this momentum together.”
