Misty Lady’s mission is to disrupt the use of non-renewable petrochemical plastic bags by hunter gatherers in the fishing, hunting and adventure industries. We partnered with Salt Bags to bring these award-winning home compostable vacuum seal bags to life.
Sustainably sourced materials
Keeping with Misty Lady’s mission, all packaging uses sustainably sourced materials. We even sent the black, petrochemical ink for a walk off the plank and replaced it with algae ink that is a by product of the spirulina industry.
An ocean goddess with attitude
Misty is our salt loving mermaid. Like a tattoo on a sailor’s bicep, she floats among her marine friends and lures in anglers with her flowing, jet black hair and die cut scales.
A disruptive force for good
By summoning 80s grunge metal, our packaging for the regenerative home compostable vacuum seal bags aims to be every bit as disruptive as the product itself.
Heavy metal typeface
Inspired by 1980’s heavy metal album covers, our typeface references the rebel spirit required to shake up an industry that is ready for change.
Misty Lady was a Gold Winner in the 2020 Good Design Awards for Communication Packaging and a finalist in the 2020 Best Design Awards for Sustainable Product Design.