With over 40% market share, Panasonic is comfortably New Zealand’s best selling microwave brand. Following COVID stock shortages, we partnered with Panasonic on a campaign to reinforce the popularity of their microwaves and to drive additional sales.
The reviews are in!
We used customer research and reviews to find out what sets Panasonic apart. According to consumers, Panasonic microwaves are; built strong and durable, easy to use, easy to clean, consistent performers and quiet when operating.
New Zealand’s favourite for a reason
This campaign builds on the reasons Kiwis love Panasonic microwaves by reminding shoppers what makes them the trusted choice.
Tongue in cheek
The campaign features cheeky headlines focusing on the pain points people often find with other microwave brands, and reiterating why Panasonic is the best in the game.
Instore, online and on demand
We developed an ecosystem, starting with a campaign sticker on all microwaves in store, driving to a landing page with more information, digital adverts pushing to the landing page, and on demand television spots for wider exposure.