When we say “it’s pretty good”, what we really mean is it’s absolutely amazing.
That’s the cheeky humblebrag behind our new campaign with Tourism Bay of Plenty, encouraging kiwi’s to escape the everyday and discover the Bay in its off-peak season.
Shot through the eyes of locals, the campaign captures everything from beachside saunas and surfing to golf, skating and sunrise hikes, everyday life that feels humble, authentic, and unforgettable.
Plan your escape. It’s pretty good here.
“We know many people are craving a break from their daily tasks or pressures right now, and we’re keen to remind them that it’s pretty good here in every season.”
“We know many people are craving a break from their daily tasks or pressures right now, and we’re keen to remind them that it’s pretty good here in every season.”
