The Ultimate Global Group is a New Zealand-based company, renowned for international success in property and hospitality. As a branded house with multiple divisions, our challenge was to create a modern identity system and clear story to connect their diverse portfolio of businesses.
Owning the globe
Our design system is all about simplicity, using the globe as a visual motif that connects each business as part of one whole, while tying back to the Group’s global ambition.
A cohesive story
Messaging builds on this idea of many parts making one whole, introducing each business independently while also weaving their stories together to form a larger narrative.
Sleek and modern design system
The end result is a sleek new brand identity that strikes the balance between professional and casual, allowing the Group to raise their credibility with potential investors.