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University of The South Pacific
The first of its kind
Define the Problem
We worked with the University of the South Pacific, to design one of the first detailed books on Cook Islands traditions, art and architecture written from a local perspective. This significant book captures a largely oral tradition in a contemporary context and helps the Cook Islands hold on to their culture in an ever-globalising world.
We worked with the University of the South Pacific, to design one of the first detailed books on Cook Islands traditions, art and architecture written from a local perspective. This significant book captures a largely oral tradition in a contemporary context and helps the Cook Islands hold on to their culture in an ever-globalising world.
Design the Solution
With 15 islands making up the Cooks, each with a slightly different dialect, culture, and art forms, our challenge was to seamlessly bring their story together. The book is divided into sections based on art form types, which show a marked contrast from each other. The Cook Islands culture is reflected through the use of traditional Cook Island Māori motifs as graphic devices throughout the book, with a unique pattern and colour chosen for each section.
CLIENT
The University of The South Pacific
DELIVERABLES
Research, design strategy and system, design.
A CELEBRATION OF VIBRANCY
Colour coded sections burst from the page.
WEAVING IT ALL TOGETHER
A holistic design approach allows for consistency despite the various authors and stories within sections.
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