Define the Problem

We wanted our clients to have a choice for their Christmas gift in the summer of 2012.

Design the Solution

Our whole team developed a design based on the concept of the iconic WOODS ‘W’ which were then sent to clients asking which design they would like on their t-shirt.

Deliver the Experience

We presented the t-shirts inside custom-made boxes modeled on our W logo, with our WOODS packing tape used to seal the lids closed. We also produced a leaflet to go inside the packaging, which used all of the designs to tell a story about what Christmas in New Zealand means to us.

The response from clients was so positive that we had to actually do another run of t-shirts to meet the demand from those that wanted an extra one.