Define the Problem
We wanted our clients to have a choice for their Christmas gift in the summer of 2012.
Design the Solution
Our whole team developed a design based on the concept of the iconic WOODS ‘W’ which were then sent to clients asking which design they would like on their t-shirt.
Deliver the Experience
We presented the t-shirts inside custom-made boxes modeled on our W logo, with our WOODS packing tape used to seal the lids closed. We also produced a leaflet to go inside the packaging, which used all of the designs to tell a story about what Christmas in New Zealand means to us.
The response from clients was so positive that we had to actually do another run of t-shirts to meet the demand from those that wanted an extra one.
Design, copy, packaging, production.
Best Awards Finalist 2013
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.