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WoodsWoodsBRAND INNOVATION
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Woods Christmas Gift

Santa delivers the goods

Define the Problem

We wanted our clients to have a choice for their Christmas gift in the summer of 2012.

Design the Solution

Our whole team developed a design based on the concept of the iconic WOODS ‘W’ which were then sent to clients asking which design they would like on their t-shirt.

Deliver the Experience

We presented the t-shirts inside custom-made boxes modeled on our W logo, with our WOODS packing tape used to seal the lids closed. We also produced a leaflet to go inside the packaging, which used all of the designs to tell a story about what Christmas in New Zealand means to us.

The response from clients was so positive that we had to actually do another run of t-shirts to meet the demand from those that wanted an extra one.

CLIENT

WOODS

DELIVERABLES

Design, copy, packaging, production.

AWARDS

Best Awards Finalist 2013

WWW
 What can you do with a W?
SAME SAME BUT DIFFERENT
 Each designer put their own spin on the W theme.
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CONTACT US

WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

Get in touch

Become a client. Email us
Join our team. Email us

Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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