Stepping Into The Future
Define the Problem
Papamoa College required a modern and edgy brand identity to complement their soon-to-be-built premises. The new identity required a robust and versatile look and feel, which would then be rolled out across multiple applications.
Design the Solution
The key inspiration was the circle and the “stepping stone” arcs in the logo icon. Before starting, it was clear the school architecture was very linear and geometric.
Deliver the Experience
Applying the circular shapes over the linear architecture helped to break up the repetitive linear shapes and provides a clear visual contrast – resulting in a very modern and contemporary look.
Brand research - Strategy - Identity - Logo - Visual toolkit - Prospectus - Website - Exterior signage - Yearbook
NZ BeST Awards 2011, Bronze, Environmental Design
Circles create a bold, dynamic focal point.
An Expressive Identity System
Splashes of vibrant orange and geometric shapes help connect the brand with the school.