Woods Christmas Gift
Can You Handle the Jandal?
Define the Problem
We needed a way to let our clients know we were thinking of them, with a Christmas gift true to our own style.
Design the Solution
An essential guide to the classic Kiwi summertime footwear (with complimentary jandals in your chosen size). The booklet includes jandal history fun facts, do’s and don’ts and a range of creative uses for this versatile footwear – all reflecting the overall idea ‘can you handle the jandal?’
Deliver the Experience
The gift included a jandal repair kit, consisting of a WOODS branded bread tag to fix any annoying blowouts.
Identity and Visual Toolkit Signage
2015 BeST Design Awards Finalist, Small Scale Identity Category
W OR M?
We turned our W logo upside down to wish our clients a Merry Christmas.
A Useful Guide
An user guide turned regular jandals into possibly the most thoughtful Christmas jandals ever.