Making a melon memorable
Define the problem
We were briefed to create a brand identity for New Zealand’s leading horned melon exporter. With such a quirky and fun fruit, the brand needed the personality to match, ensuring a lasting impression on fruit brokers.
Design the Solution
We personified the fruit, embracing its odd appearance and injecting a bit of Kiwi humour to create a larger than life character. This character became a vehicle to introduce the horned melon story, including its New Zealand birthplace and the fun team behind the fruit.
Deliver the Experience
By using minimal layouts paired with bold headings and quirky hero imagery, we ensured all touchpoints convey a top quality product and brand whilst being memorable.
Research - Brand strategy - Identity - Logo - Visual toolkit - Brand photography - Packaging - Website design - Stationery - Labels - Advertising - Brochures
2015 WriteMark New Zealand Plain English Awards; Best Plain English Website
Larger than life
An unusual fruit with an unusually fruity personality.
All Natural. All Good.
Every touchpoint was inspired by the joy of working with horned melons.