Design the Solution
The key inspiration was the circle and the “stepping stone” arcs in the logo icon. Before starting, it was clear the school architecture was very linear and geometric.
Deliver the Experience
Applying the circular shapes over the linear architecture helped to break up the repetitive linear shapes and provides a clear visual contrast – resulting in a very modern and contemporary look.
Brand research, strategy, identity, logo, visual toolkit, prospectus, website, exterior signage, yearbook.
NZ BeST Awards 2011, Bronze, Environmental Design
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.