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WoodsWoodsBRAND INNOVATION
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Papamoa College

Stepping Into The Future
Define the Problem
Papamoa College required a modern and edgy brand identity to complement their soon-to-be-built premises. The new identity required a robust and versatile look and feel, which would then be rolled out across multiple applications.

Design the Solution
The key inspiration was the circle and the “stepping stone” arcs in the logo icon. Before starting, it was clear the school architecture was very linear and geometric.

Deliver the Experience
Applying the circular shapes over the linear architecture helped to break up the repetitive linear shapes and provides a clear visual contrast – resulting in a very modern and contemporary look.

CLIENT

Papamoa College

DELIVERABLES

Brand research, strategy, identity, logo, visual toolkit, prospectus, website, exterior signage, yearbook.

AWARDS

NZ BeST Awards 2011, Bronze, Environmental Design

Visit Website
CONTEMPORARY CURVES
 Circles create a bold, dynamic focal point.
AN EXPRESSIVE IDENTITY SYSTEM
 Splashes of vibrant orange and geometric shapes help connect the brand with the school.
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CONTACT US

WOODS

WOODS
BRAND INNOVATION

WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.

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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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