Your Mountain Awaits

Walking Legends


Walking Legends is the only Kiwi hiking company that specialises in guiding North Island’s great walks.

New owners, Brad and Cathy Taylor inherited a brand in desperate need of an overhaul in order to reflect their personality and values, and clearly communicate their unique offering.


Brand Strategy & Positioning - Brand Story & Messaging - Brand Identity - Website - Digital Marketing

Brand Strategy & Positioning

Great Walks + Great People = Great Times

The adventure tourism space is crowded and larger operators often can make their customers feel just like a number. Walking Legends had the unique opportunity of offering one-of-a-kind experiences that are more intimate, fun and hands-on with guides that enable unforgettable memories.

We created brand pillars to showcase the experience – from the iconic hikes, to the authentic and fun-loving guides and the world-famous sandwiches, which all contribute to lasting memories in unforgettable places.


A breath of fresh air

The Walking Legends guides have a distinctively Kiwi style of humour, which we wanted reflect within the brand. Our tone of voice is down to earth and fun loving to help bring through the personality of the people you meet on the journey.

“Life sucks a lot less when you add mountain air, a campfire and some peace and quiet.”

– Brooke Hampton

Brand Identity

Patched for life

We created a clean modern mark with a badge-like feel. It’s bold, striking and memorable with personality coming through and capturing the essence of the Walking Legends experience.

Our brand icons are inspired by the embroidered patches and passport stamps of outdoor adventurers – unique mementos of special experiences.

Our Colours

Inspired by nature

The North Island’s diverse and visually spectacular regions and the unforgettable hues of golden hour inspired our modern colour palette.


Seamless digital experience

When Brad and Cathy came to us, their website was old, not mobile friendly, and didn’t represent their passion or vision for Walking Legends

We developed and designed the new website, showcasing the new messaging and brand imagery, with a slick new user experience and simplified booking process.