Design the Solution
Together with Hall Marine Design, we diversified their offering, creating an entirely new business, brand, and marketing strategy called Purekraft Kitset Boats.
Deliver the Experience
To highlight the expertise that goes into each piece of the kitset boats, we created a brand look and feel influenced by the CNC cutting process. Every touchpoint talked to the freedom that boats bring – go anywhere, do anything, and now even build it yourself.
As part of our marketing launch strategy, we used the Auckland Boat Show to release the new kitset range to the public. The results were outstanding and a steady stream of sales and inquiry has followed.
Hall Marine Design
Brand Positioning and Strategy, Brand Identity, Brand Story and Messaging, Marketing Plan, Digital Strategy and Social Media, Trade Stand and Brochure.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.