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WoodsWoodsBRAND INNOVATION
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Woods Christmas Gift

Can You Handle the Jandal?

Define the Problem
We needed a way to let our clients know we were thinking of them, with a Christmas gift true to our own style.

Design the Solution
An essential guide to the classic Kiwi summertime footwear (with complimentary jandals in your chosen size). The booklet includes jandal history fun facts, do’s and don’ts and a range of creative uses for this versatile footwear – all reflecting the overall idea ‘can you handle the jandal?’

Deliver the Experience
The gift included a jandal repair kit, consisting of a WOODS branded bread tag to fix any annoying blowouts.

CLIENT

WOODS

DELIVERABLES

Identity and Visual Toolkit Signage

AWARDS

2015 BeST Design Awards Finalist, Small Scale Identity Category

W OR M?
 We turned our W logo upside down to wish our clients a Merry Christmas.
A USEFUL GUIDE
 An user guide turned regular jandals into possibly the most thoughtful Christmas jandals ever.
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CONTACT US

WOODS

WOODS
BRAND INNOVATION

WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.

Get in touch

Become a client. Email us
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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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