Leading from the middle

Rural Leaders NZ


One brand to rule them all.

Rural Leaders is the parent brand for New Zealand’s two foremost leadership programmes for the primary sector. We created a new customer-facing identity and flexible brand identity system allowing the three separate brands to retain their own look, while creating a consistent family.

Brand Story - Logo Design - Visual Toolkit - Brand Identity System - Website - Launch Video - Printed Collateral

Logo and Identity

Leading from the middle.

The identity system is shaped by the philosophy of ‘leading from the middle’, reflecting that through action and inspiration Rural Leaders are creating a groundswell movement that reverberates around the world.


Virtual Connections

Translating the Rural Leaders story to a digital platform was about consolidating and simplifying three brands to interact in an intuitive way – focusing on flow of information and ease of navigation.